Incentives to shop

The lines seemed to move relatively quickly for shoppers who wanted to return gifts after Christmas. Most stores were set up to handle the rush and kept the lines moving. Returns used to be the thing that lured shoppers into stores, and now it seems retailers are putting greater emphasis on discounts. Daryl Dell'anno, JCPenney store manager.






Shoppers have already spent 451.4 billion dollars this season, and retailers are giving it one final push this week.